Top 5 Business Apps Performance on Unified Platform in Kenya Q1 2024

In the first quarter of 2024, the top 5 business apps in Kenya experienced diverse performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period based on data from Sensor Tower.

LinkedIn: Network & Job Finder saw a significant increase in weekly revenue, starting at approximately $5.3K in the first week of January and peaking at around $8.3K by late February. Weekly downloads exhibited an upward trend, from 9.2K in early January to 19.5K in mid-March. The app maintained a strong user base, with weekly active users fluctuating between 218.7K and 248.5K throughout the quarter.

Adobe Acrobat Reader: Edit PDF experienced moderate revenue growth, with weekly earnings ranging from $750 to $1.2K. Downloads remained relatively stable, starting at 3.7K in early January and slightly decreasing to 2.8K by the end of March. Active users hovered around the 300K mark for most of the quarter, peaking at 314.3K in mid-January.

iScanner: PDF & OCR Scanner showed consistent revenue, starting at $617 and peaking at $713 in mid-March. Downloads increased from 318 in the first week of January to 587 by the end of March. Active users also saw a steady rise, from 616 to 818 during the same period.

Zoom Workplace had varied revenue, peaking at $758 in the first week of January and experiencing fluctuations throughout the quarter. Downloads ranged from 5.5K to 10.1K, with a notable peak in late January. Active users increased from 91.9K in early January to 121.8K by mid-February, before slightly dropping to 108.9K by the end of March.

ScanGuru: Document PDF Scanner had the lowest performance among the top 5. Revenue remained modest, between $202 and $264. Downloads were minimal, starting at 155 and dwindling to 14 by the end of March. Active users also decreased from 311 in early January to 125 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.